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In Focus: A Good Show

TV channels find succour in niche segments in their expansion drive

TV 18: On Cloud Nine
Television Eighteen (TV 18) is on an eyeball-grabbing mission. The network has in its stable channels like CNBC-TV18, Awaaz, CNN-IBN and Channel 7; and six internet ventures. After the successful launch of Awaaz, the company has continued its expansion drive. In December 2005, Global Broadcast News (GNS)- a TV 18 company - launched CNN-IBN. The channel now enjoys a market share of 30 per cent in English news. GNS also picked up a 50 per cent stake in Jagran group-promoted Hindi news channel -Channel 7. The company is also mulling hiving off its internet business in the near future. TV 18 reported a 71.34% rise in profit at Rs 10.8 crore for the quarter ended March 2006.

NDTV: Growing 24X7
New Delhi Television Ltd (NDTV) is breaking into new grounds. The company now has three channels in its stable - NDTV 24x7, NDTV India and NDTV Profit. Advertising flow has seen substantial increase. The company has added 75 first-time advertisers and 175 new brands in the June quarter, taking the total brand and advertising universe to 2,261. Going global, NDTV has tied up with Genpact to offer media outsourcing services in editing, digitisation etc. It has also forayed into the FM radio sapce by picking up a stake in India Today's Radio Today Broadcasting. The company reported a 54% revenue growth in the quarter ended June 2006 at Rs 64 crore.

TV Today: New Signals
TV Today Network (TVTN) is on an expansion spree. The company currently runs Hindi channels Aaj Tak, Tez, Delhi Aaj Tak and Headlines Today in English. Aaj Tak continues to hold the numero uno position in the Hindi news space.

Long-term contracts with advertises and a combined rate card for its channels are likely to keep ad flow healthy. For June 2006 quarter, its revenues recorded a y-o-y growth of only 3.11 per cent at Rs 35.11 crore.

Zee Tele: Sky Wave
Zee Telefilms is the largest vertically integrated media and entertainment company with viewers in 120 countries and a subscriber base of over 350 million. It has interests in television programming, satellite broadcasting, cable distribution, production and distribution of films, music publishing, long-distance education and animation software. Its net profit fell 28% to Rs 56.22 crore during the first quarter ended June 30 from Rs 77.85 crore a year earlier.