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In Focus: A Good Show

TV channels find succour in niche segments in their expansion drive

TV 18: On Cloud NineTelevision Eighteen (TV 18) is on an eyeball-grabbing mission. The network has in its stable channels like CNBC-TV18, Awaaz, CNN-IBN and Channel 7; and six internet ventures. After the successful launch of Awaaz, the company has continued its expansion drive. In December 2005, Global Broadcast News (GNS)- a TV 18 company - launched CNN-IBN. The channel now enjoys a market share of 30 per cent in English news. GNS also picked up a 50 per cent stake in Jagran group-

This article was originally published on August 01, 2006.


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