Words Worth Wisdom: "Get a car on the road..."

Maruti Suzuki is India's top passenger vehicle maker - a crown it has worn for over two decades, thanks to its partnership with Japan's Suzuki Motors. But are you aware of the story behind the formation of this partnership? In his book 'The Maruti Story', R C Bhargava, the Chairman of Maruti Suzuki, talks about the company's journey. Here are some juicy excerpts from the book, revealing Maruti's quest for a suitable partner. The birth of Maruti Udyog Maruti Motors was incorporated in 1971 as the brainchild of Sanjay Gandhi, who envisioned an affordable car for Indians. Though his dream was cut short by his untimely demise in 1980, his mother, then Prime Minister Indira Gandhi, kept the vision alive and incorporated Maruti Udy

This article was originally published on April 01, 2024.