
In our previous story, we learnt about the factors that restrict the longevity of growth for a business. Here, we will see the factors that boost the S-curves for businesses. How great companies boost their overall S-curves Several of Marcellus' CCP portfolio companies have historically delivered exceptional longevity in their S-curves without undergoing fade in their growth rates, for example, six to eight decades of consistent growth for Asian Paints, Berger and Pidilite; and two-three decades of growth for HDFC Bank, Titan and Page Industries. We expect significant longevity of our portfolio companies in future due to the following factors: Polarisation of the Indian economy: Various industries in India are undergoing consolidation of market shares due to rapid networking of the Indian economy, improving availability of technology to drive sc
This article was originally published on January 18, 2022.






