Jockeying ahead

Page Industries, manufacturer of innerwear, has achieved what thousands of high-tech businesses have not. It has compounded its revenue by an average of 33 per cent in last ten years, while its return on capital employed was even higher, at an average of 53 per cent. How did it manage this feat? By hitching on the 'Jockey' brand, which has made a name for itself in the Indian innerwear market for affordable and quality products. Why Page can continue to be an Unusual Winner Still a long way to go Page has captured a market share of 38 per cent in the mid-to-premium innerwear market. Yet, it