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Magic of media

The changed political environment spells good news for media, with the industry posting double-digit revenue growth in a subdued economy

A charged political environment is good news for newspaper companies. It means more ads from rival political parties as each sets out to outdo the other. It's no surprise then that the media sector has seen the second highest revenue growth (after technology). Not many industries can boast of a double-digit revenue growth in the otherwise subdued economic environment. Jagran Prakashan Up on ads Jagran Prakashan is the publisher of Dainik Jagran, counted as the most-read newspaper in the world. In the first half of the current year, Jagran reported an accelerated advertisement revenue growth of 8 per cent as compared to the 5 per cent a year ago. Industries that contributed to the ad gro


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