Anthony Heredia, CEO, Baroda Pioneer Mutual Fund, talks about why growing their equity portfolio is a key priority for the fund house
17-Nov-2015 •Research Desk
Our key strength lies in our parentage. We benefit from global best practices of Pioneer as well as strong brand recall and distribution reach of Bank of Baroda. This has helped us build scale quickly, particularly in fixed-income products.
At the same time, our equity assets are a smaller proportion of overall AUM, and growing this product segment is a key priority for us. We benefit from the vast distribution network of Bank of Baroda, and expect this to be a key contributor to our fund-raising efforts. In addition, we have made substantial progress with key retail distributors over the last year, and expect to see this translate into business soon.
From a business perspective, communicating our investment performance in our equity funds and translating it into sales will be our key priority. In addition, we need to ensure that all our equity funds are well-defined and distinct from a positioning perspective. Our fixed-income franchise is highly regarded, and we are keen to widen our client base and build further scale in that business. From an investment perspective, the challenge will be to maintain the consistency of the performance demonstrated in the last couple of years so that our long-term track record enables us to gain market share with key distribution partners.
There is healthy competition in our industry, and the current number has the means to address the needs of customers as well as expand reach to attract more customers to the industry.
We have a target to grow our equity assets as a proportion of overall AUM, and retail will be an inherent part of that journey. Our aim is to expand our client base and assets under management across all segments.