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Hygiene and Cleanliness

The sanitaryware industry is growing slowly, with the exception of Cera, which in recent years has expanded its product range & increased its advertising

Cera Sanitaryware Cera Sanitaryware is in the business of manufacturing sanitaryware, faucets, bathroom accessories, tiles, kitchen sink and personal care products like hand dryers. Cera has witnessed a very high growth in its revenues and earnings which works to an annualised 30 per cent in the past five years. This growth could be attributed to a change in branding and marketing strategy. Further, low debt and high margin has ensured to keep its return on equity high. HSIL Hindustan Sanitaryware & Industries Limited or HSIL is in the same business as Cera


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