We don't expect a major shift of retail investors to direct plans, says Anthony Heredia of Morgan Stanley Mutual Fund
20-Dec-2013 •Research Desk
Morgan Stanley Mutual Fund is like a tight ship with limited fund offerings. However, it broadly serves the interests of both retail and institutional investors. The first priority is to make sure the investment performance of all its fund offerings continues to remain consistent, according to Anthony Heredia, the MD and CEO. The AMC has so far focused on its investor education and awareness activities jointly with its distributors and plans are afoot to shortly begin an extensive mass media campaign using print and online media.
The conviction to increase distribution beyond the top-15 cities and to make the first experience a lasting one for new investors is evident in its product offerings. The fund house strongly believes that selling products like FMPs, short term bond funds and diversified equity funds as the main products to mass retail investors should be the way forward. This AMC witnessed an AUM growth of almost 30 per cent in the past one year and hopes to continue on this path.
Total assets: Rs 3,290 crore, Net Profit: Rs -8.89 crore