Interview

How Motilal Oswal's reshaping itself in the finfluencer era

Meet the marketing veteran spearheading Motilal Oswal's rebranding initiative, making it more accessible for younger DIY investors

How Motilal Oswal is Transforming in the Finfluencer Era

In today’s world, investment advice is just a YouTube video away. But with financial tips flooding the internet, younger investors often lose money on random stock picks. Motilal Oswal is countering this trend with a bold rebranding strategy aimed at attracting younger, more discerning investors.

We spoke with Sandeep Walunj, Group CMO at Motilal Oswal, who explains how the firm is modernising its legacy and targeting the next generation of DIY investors. From leveraging AI for deeper audience insights to using marketing data for personalised experiences, discover how Motilal Oswal is evolving in a world dominated by unregulated "finfluencers."

Disclaimer: This content is for information only and should not be considered investment advice or a recommendation.

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