The habit machine

I am tempted to rename Value Research Fund Advisor to 'Fund Investment Habit Machine'. That's because the most powerful force in personal finance isn't knowledge or money itself - it's habit. While it may sound surprising, decades of watching Indian investors taught me that the difference often comes down to whether investing becomes an ingrained habit or remains an occasional activity. This lies at the heart of Value Research Fund Advisor's design, where we've created what I like to call a 'habit machine' - a system that transforms the tough task of regular investing into an effortless routine.