Don't Go by the Looks

At the outset, what all do you look in a company? Strong financials, profitability and attractive price are some of the predictable answers. But, sometimes, all this acts as a facade, hiding the most important element which can render all the other aspects useless. Below mentioned companies too tick all the right boxes when it comes to buying and are extremely cheap too; but wait, we are not recommending them to you. But why? Because they are cheap for a reason. Read on to find out.