Market cap
$3,157 Mln
Revenue (TTM)
$3,855 Mln
P/E Ratio
16.7
P/B Ratio
1
Div. Yield
2.5 %
Key Ratios and Highlights
| Growth Score (%) | Quarterly | Annual (TTM) | |||
|---|---|---|---|---|---|
| Particulars | QoQ | YoY | 1-Year | 3-Years | 5-Years |
| Revenue | -1.88 | -19.25 | -17.36 | -13.35 | -5.24 |
| EBIT | -- | -- | -136.50 | -164.16 | -180.41 |
| Net Profit | -46.42 | -88.73 | -125.16 | -155.87 | -176.24 |
| EPS | -44.98 | -87.06 | -126.48 | -160.50 | -179.50 |
| Book Value | -- | -- | 9.57 | 12.12 | 19.57 |
| Key Ratios (%) | Average | Annual (TTM) | |||
|---|---|---|---|---|---|
| Particulars | 3-Years | 5-Years | TTM | Dec-25 | Dec-24 |
| EBIT-Margin
| 12.32 | 13.92 | -6.28 | 11.00 | 10.56 |
| Net Margin
| -- | 12.44 | -3.44 | -- | -- |
| Return on equity
| 15.96 | 21.09 | -4.19 | 10.74 | 14.19 |
| Return on Capital
| 5.17 | 5.92 | -- | 4.13 | 4.41 |
| Return on Assets
| 4.39 | 5.08 | -1.03 | 3.40 | 3.79 |
| Debt to Equity (x)
| -- | -- | 0.00 | 0.97 | 2.22 |
Profitability
ROCE
--
--
Earning before interest and taxes / (Average net worth + Average total Debt) * 100
|
Company Name
|
TTM
|
Dec-25
|
Dec-24
|
Dec-23
|
Dec-22
|
|---|---|---|---|---|---|
|
Harley-Davidson (HOG)
|
--
|
4.13
|
4.41
|
6.96
|
7.66
|
|
Peer Median
|
--
|
--
|
--
|
--
|
--
|
ROE
-4.19
Lower than Peers by 11.26
Profit after tax / Average Net worth * 100
|
Company Name
|
TTM
|
Dec-25
|
Dec-24
|
Dec-23
|
Dec-22
|
|---|---|---|---|---|---|
|
Harley-Davidson (HOG)
|
-4.19
|
10.74
|
14.19
|
22.95
|
27.17
|
|
Peer Median
|
7.07
|
--
|
--
|
--
|
--
|
ROA
-1.03
Lower than Peers by 2.44
Profit after tax / Average Total assets * 100
|
Company Name
|
TTM
|
Dec-25
|
Dec-24
|
Dec-23
|
Dec-22
|
|---|---|---|---|---|---|
|
Harley-Davidson (HOG)
|
-1.03
|
3.40
|
3.79
|
5.98
|
6.58
|
|
Peer Median
|
1.40
|
--
|
--
|
--
|
--
|
EBIT Margin
-6.28
Lower than Peers by 10.73
Operating profit (EBIT) / Net Sales * 100
|
Company Name
|
TTM
|
Dec-25
|
Dec-24
|
Dec-23
|
Dec-22
|
|---|---|---|---|---|---|
|
Harley-Davidson (HOG)
|
-6.28
|
11.00
|
10.56
|
15.38
|
16.72
|
|
Peer Median
|
4.46
|
--
|
--
|
--
|
--
|
Net Margin
-3.44
Lower than Peers by 6.36
Net profit / Total Income (Net sales plus other income) * 100
|
Company Name
|
TTM
|
Dec-25
|
Dec-24
|
Dec-23
|
Dec-22
|
|---|---|---|---|---|---|
|
Harley-Davidson (HOG)
|
-3.44
|
7.57
|
8.78
|
12.11
|
12.76
|
|
Peer Median
|
2.91
|
--
|
--
|
--
|
--
|
Cash Profit Margin
--
--
(Net profit + Depreciation) / Gross Sales * 100
|
Company Name
|
TTM
|
Dec-25
|
Dec-24
|
Dec-23
|
Dec-22
|
|---|---|---|---|---|---|
|
Harley-Davidson (HOG)
|
--
|
--
|
--
|
--
|
--
|
|
Peer Median
|
--
|
--
|
--
|
--
|
--
|
Revenue Growth
-17.36
Lower than Peers by 19.85
Year on year growth in net sales
|
Company Name
|
TTM
|
Dec-25
|
Dec-24
|
Dec-23
|
Dec-22
|
|---|---|---|---|---|---|
|
Harley-Davidson (HOG)
|
-17.36
|
-0.14
|
-0.11
|
0.01
|
0.08
|
|
Peer Median
|
2.48
|
--
|
--
|
--
|
--
|
EBIT Growth
-136.50
Lower than Peers by 115.49
Year on year growth in operating profit (EBIT)
|
Company Name
|
TTM
|
Dec-25
|
Dec-24
|
Dec-23
|
Dec-22
|
|---|---|---|---|---|---|
|
Harley-Davidson (HOG)
|
-136.50
|
-10.17
|
-38.97
|
-6.73
|
13.20
|
|
Peer Median
|
-21.01
|
--
|
--
|
--
|
--
|
Net Profit Growth
-125.16
Lower than Peers by 107.61
Year on year growth in profit after tax
|
Company Name
|
TTM
|
Dec-25
|
Dec-24
|
Dec-23
|
Dec-22
|
|---|---|---|---|---|---|
|
Harley-Davidson (HOG)
|
-125.16
|
-25.61
|
-35.56
|
-4.70
|
14.06
|
|
Peer Median
|
-17.55
|
--
|
--
|
--
|
--
|
EPS Growth
-126.48
Lower than Peers by 109.58
Year on year growth in earnings per share
|
Company Name
|
TTM
|
Dec-25
|
Dec-24
|
Dec-23
|
Dec-22
|
|---|---|---|---|---|---|
|
Harley-Davidson (HOG)
|
-126.48
|
-0.18
|
-0.28
|
0.00
|
0.19
|
|
Peer Median
|
-16.90
|
--
|
--
|
--
|
--
|
Book Value Growth
-2.58
Lower than Peers by 8.90
Year on year growth in book value per share
|
Company Name
|
TTM
|
Dec-25
|
Dec-24
|
Dec-23
|
Dec-22
|
|---|---|---|---|---|---|
|
Harley-Davidson (HOG)
|
-2.58
|
--
|
--
|
--
|
--
|
|
Peer Median
|
6.32
|
--
|
--
|
--
|
--
|
Solvency
Debt to Equity
--
--
Total debt / Net worth
|
Company Name
|
TTM
|
Dec-25
|
Dec-24
|
Dec-23
|
Dec-22
|
|---|---|---|---|---|---|
|
Harley-Davidson (HOG)
|
--
|
0.97
|
2.22
|
2.21
|
2.40
|
|
Peer Median
|
1.15
|
--
|
--
|
--
|
--
|
Short term debt to equity ratio
0.33
--
(Short term borrowings / Net worth)
|
Company Name
|
TTM
|
Dec-25
|
Dec-24
|
Dec-23
|
Dec-22
|
|---|---|---|---|---|---|
|
Harley-Davidson (HOG)
|
0.33
|
0.42
|
0.79
|
0.66
|
0.85
|
|
Peer Median
|
--
|
--
|
--
|
--
|
--
|
Current Ratio
1.97
Higher than Peers by 0.34
Current Assets / Current Liabilities and Provisions
|
Company Name
|
TTM
|
Dec-25
|
Dec-24
|
Dec-23
|
Dec-22
|
|---|---|---|---|---|---|
|
Harley-Davidson (HOG)
|
1.97
|
2.10
|
1.40
|
1.53
|
1.34
|
|
Peer Median
|
1.63
|
--
|
--
|
--
|
--
|
Quick Ratio
1.77
Higher than Peers by 0.49
(Current Assets - Inventory) / Current Liabilities and Provisions
|
Company Name
|
TTM
|
Dec-25
|
Dec-24
|
Dec-23
|
Dec-22
|
|---|---|---|---|---|---|
|
Harley-Davidson (HOG)
|
1.77
|
1.83
|
1.19
|
1.25
|
1.08
|
|
Peer Median
|
1.29
|
--
|
--
|
--
|
--
|
Interest Coverage
-4.66
Lower than Peers by 12.42
Earning before interest and taxes (EBIT) / Interest Expenses
|
Company Name
|
TTM
|
Dec-25
|
Dec-24
|
Dec-23
|
Dec-22
|
|---|---|---|---|---|---|
|
Harley-Davidson (HOG)
|
-4.66
|
14.72
|
17.82
|
29.16
|
30.81
|
|
Peer Median
|
7.76
|
--
|
--
|
--
|
--
|
Operating Efficiency
Debtors to sales
45.43
Higher than Peers by 36.25
Debtors outstanding / Net Sales * 100
|
Company Name
|
TTM
|
Dec-25
|
Dec-24
|
Dec-23
|
Dec-22
|
|---|---|---|---|---|---|
|
Harley-Davidson (HOG)
|
45.43
|
5.05
|
43.68
|
40.79
|
35.36
|
|
Peer Median
|
9.18
|
--
|
--
|
--
|
--
|
Asset Turnover
0.30
Lower than Peers by 0.18
Sales / Average Total Assets
|
Company Name
|
TTM
|
Dec-25
|
Dec-24
|
Dec-23
|
Dec-22
|
|---|---|---|---|---|---|
|
Harley-Davidson (HOG)
|
0.30
|
0.45
|
0.43
|
0.49
|
0.51
|
|
Peer Median
|
0.48
|
--
|
--
|
--
|
--
|
Receivable days
--
--
Average Debtors / Sales * 365
|
Company Name
|
TTM
|
Dec-25
|
Dec-24
|
Dec-23
|
Dec-22
|
|---|---|---|---|---|---|
|
Harley-Davidson (HOG)
|
--
|
101.72
|
163.61
|
138.17
|
116.86
|
|
Peer Median
|
--
|
--
|
--
|
--
|
--
|
Inventory Days
--
--
Average Inventory / Sales * 365
|
Company Name
|
TTM
|
Dec-25
|
Dec-24
|
Dec-23
|
Dec-22
|
|---|---|---|---|---|---|
|
Harley-Davidson (HOG)
|
--
|
86.42
|
90.60
|
93.99
|
83.91
|
|
Peer Median
|
--
|
--
|
--
|
--
|
--
|
Payable days
--
--
Average Creditors / Cost of goods sold * 365
|
Company Name
|
TTM
|
Dec-25
|
Dec-24
|
Dec-23
|
Dec-22
|
|---|---|---|---|---|---|
|
Harley-Davidson (HOG)
|
--
|
40.26
|
35.03
|
36.34
|
37.97
|
|
Peer Median
|
--
|
--
|
--
|
--
|
--
|
Cash Conversion Cycle
--
--
Receivable Days + Inventory Days - Payable Days
|
Company Name
|
TTM
|
Dec-25
|
Dec-24
|
Dec-23
|
Dec-22
|
|---|---|---|---|---|---|
|
Harley-Davidson (HOG)
|
--
|
147.88
|
219.18
|
195.82
|
162.79
|
|
Peer Median
|
--
|
--
|
--
|
--
|
--
|
Valuation
Price / Earnings
16.66
Lower than Peers by 427.57
Current share price divided by earning per share in the last twelve months
|
Company Name
|
TTM
|
Dec-25
|
Dec-24
|
Dec-23
|
Dec-22
|
|---|---|---|---|---|---|
|
Harley-Davidson (HOG)
|
16.66
|
6.91
|
8.35
|
7.38
|
8.36
|
|
Peer Median
|
444.23
|
--
|
--
|
--
|
--
|
Price / Book Value
0.99
Lower than Peers by 0.30
Current share price divided by book value per share in the latest financial year
|
Company Name
|
TTM
|
Dec-25
|
Dec-24
|
Dec-23
|
Dec-22
|
|---|---|---|---|---|---|
|
Harley-Davidson (HOG)
|
0.99
|
0.75
|
1.20
|
1.60
|
2.13
|
|
Peer Median
|
1.29
|
--
|
--
|
--
|
--
|
Dividend Yield
2.49
--
Dividend per share in the past twelve months divided by current share price
|
Company Name
|
TTM
|
Dec-25
|
Dec-24
|
Dec-23
|
Dec-22
|
|---|---|---|---|---|---|
|
Harley-Davidson (HOG)
|
2.49
|
--
|
--
|
--
|
--
|
|
Peer Median
|
--
|
--
|
--
|
--
|
--
|
EV/EBITDA
7.11
--
Enterprise Value (Current Market Capitalisation + Total Debt - Cash & Equivalents) / Earnings before interest, taxes, depreciation and taxes (EBITDA)
|
Company Name
|
TTM
|
Dec-25
|
Dec-24
|
Dec-23
|
Dec-22
|
|---|---|---|---|---|---|
|
Harley-Davidson (HOG)
|
7.11
|
3.47
|
21.27
|
10.30
|
10.52
|
|
Peer Median
|
--
|
--
|
--
|
--
|
--
|
Market Cap
3,157
Lower than Peers by 1,772
Current Share price multiplied by latest total number of shares outstanding
|
Company Name
|
TTM
|
Dec-25
|
Dec-24
|
Dec-23
|
Dec-22
|
|---|---|---|---|---|---|
|
Harley-Davidson (HOG)
|
3,157
|
--
|
--
|
--
|
--
|
|
Peer Median
|
4,929
|
--
|
--
|
--
|
--
|