Market cap
$2,584 Mln
Revenue (TTM)
$4,113 Mln
P/E Ratio
13.8
P/B Ratio
0.9
Div. Yield
3 %
Key Ratios and Highlights
| Growth Score (%) | Quarterly | Annual (TTM) | |||
|---|---|---|---|---|---|
| Particulars | QoQ | YoY | 1-Year | 3-Years | 5-Years |
| Revenue | -5.90 | -15.59 | -8.09 | -11.95 | -3.23 |
| EBIT | 0.02 | -66.90 | -13.87 | -36.60 | -16.88 |
| Net Profit | 213.91 | -27.05 | -17.02 | -35.94 | -12.85 |
| EPS | 226.01 | -16.32 | -16.18 | -32.85 | -12.61 |
| Book Value | -- | -- | 9.57 | 12.12 | 19.57 |
| Key Ratios (%) | Average | Annual (TTM) | |||
|---|---|---|---|---|---|
| Particulars | 3-Years | 5-Years | TTM | Dec-25 | Dec-24 |
| EBIT-Margin
| 12.32 | 13.92 | 6.32 | 11.00 | 10.56 |
| Net Margin
| -- | 12.44 | 4.91 | -- | -- |
| Return on equity
| 15.96 | 21.09 | 6.69 | 10.74 | 14.19 |
| Return on Capital
| 5.17 | 5.92 | -- | 4.13 | 4.41 |
| Return on Assets
| 4.39 | 5.08 | 1.58 | 3.40 | 3.79 |
| Debt to Equity (x)
| -- | -- | 0.36 | 0.97 | 2.22 |
Profitability
ROCE
--
--
Earning before interest and taxes / (Average net worth + Average total Debt) * 100
|
Company Name
|
TTM
|
Dec-25
|
Dec-24
|
Dec-23
|
Dec-22
|
|---|---|---|---|---|---|
|
Harley-Davidson (HOG)
|
--
|
4.13
|
4.41
|
6.96
|
7.66
|
|
Peer Median
|
--
|
--
|
--
|
--
|
--
|
ROE
6.69
Lower than Peers by 0.10
Profit after tax / Average Net worth * 100
|
Company Name
|
TTM
|
Dec-25
|
Dec-24
|
Dec-23
|
Dec-22
|
|---|---|---|---|---|---|
|
Harley-Davidson (HOG)
|
6.69
|
10.74
|
14.19
|
22.95
|
27.17
|
|
Peer Median
|
6.79
|
--
|
--
|
--
|
--
|
ROA
1.58
Higher than Peers by 0.51
Profit after tax / Average Total assets * 100
|
Company Name
|
TTM
|
Dec-25
|
Dec-24
|
Dec-23
|
Dec-22
|
|---|---|---|---|---|---|
|
Harley-Davidson (HOG)
|
1.58
|
3.40
|
3.79
|
5.98
|
6.58
|
|
Peer Median
|
1.07
|
--
|
--
|
--
|
--
|
EBIT Margin
6.32
Higher than Peers by 2.88
Operating profit (EBIT) / Net Sales * 100
|
Company Name
|
TTM
|
Dec-25
|
Dec-24
|
Dec-23
|
Dec-22
|
|---|---|---|---|---|---|
|
Harley-Davidson (HOG)
|
6.32
|
11.00
|
10.56
|
15.38
|
16.72
|
|
Peer Median
|
3.43
|
--
|
--
|
--
|
--
|
Net Margin
4.91
Higher than Peers by 2.70
Net profit / Total Income (Net sales plus other income) * 100
|
Company Name
|
TTM
|
Dec-25
|
Dec-24
|
Dec-23
|
Dec-22
|
|---|---|---|---|---|---|
|
Harley-Davidson (HOG)
|
4.91
|
7.57
|
8.78
|
12.11
|
12.76
|
|
Peer Median
|
2.21
|
--
|
--
|
--
|
--
|
Cash Profit Margin
--
--
(Net profit + Depreciation) / Gross Sales * 100
|
Company Name
|
TTM
|
Dec-25
|
Dec-24
|
Dec-23
|
Dec-22
|
|---|---|---|---|---|---|
|
Harley-Davidson (HOG)
|
--
|
--
|
--
|
--
|
--
|
|
Peer Median
|
--
|
--
|
--
|
--
|
--
|
Revenue Growth
-8.09
Lower than Peers by 12.97
Year on year growth in net sales
|
Company Name
|
TTM
|
Dec-25
|
Dec-24
|
Dec-23
|
Dec-22
|
|---|---|---|---|---|---|
|
Harley-Davidson (HOG)
|
-8.09
|
-0.14
|
-0.11
|
0.01
|
0.08
|
|
Peer Median
|
4.89
|
--
|
--
|
--
|
--
|
EBIT Growth
-13.87
Higher than Peers by 5.74
Year on year growth in operating profit (EBIT)
|
Company Name
|
TTM
|
Dec-25
|
Dec-24
|
Dec-23
|
Dec-22
|
|---|---|---|---|---|---|
|
Harley-Davidson (HOG)
|
-13.87
|
-10.17
|
-38.97
|
-6.73
|
13.20
|
|
Peer Median
|
-19.61
|
--
|
--
|
--
|
--
|
Net Profit Growth
-17.02
Lower than Peers by 18.62
Year on year growth in profit after tax
|
Company Name
|
TTM
|
Dec-25
|
Dec-24
|
Dec-23
|
Dec-22
|
|---|---|---|---|---|---|
|
Harley-Davidson (HOG)
|
-17.02
|
-25.61
|
-35.56
|
-4.70
|
14.06
|
|
Peer Median
|
1.60
|
--
|
--
|
--
|
--
|
EPS Growth
-16.18
Lower than Peers by 17.39
Year on year growth in earnings per share
|
Company Name
|
TTM
|
Dec-25
|
Dec-24
|
Dec-23
|
Dec-22
|
|---|---|---|---|---|---|
|
Harley-Davidson (HOG)
|
-16.18
|
-0.18
|
-0.28
|
0.00
|
0.19
|
|
Peer Median
|
1.21
|
--
|
--
|
--
|
--
|
Book Value Growth
6.49
Higher than Peers by 0.41
Year on year growth in book value per share
|
Company Name
|
TTM
|
Dec-25
|
Dec-24
|
Dec-23
|
Dec-22
|
|---|---|---|---|---|---|
|
Harley-Davidson (HOG)
|
6.49
|
--
|
--
|
--
|
--
|
|
Peer Median
|
6.08
|
--
|
--
|
--
|
--
|
Solvency
Debt to Equity
0.36
Lower than Peers by 0.64
Total debt / Net worth
|
Company Name
|
TTM
|
Dec-25
|
Dec-24
|
Dec-23
|
Dec-22
|
|---|---|---|---|---|---|
|
Harley-Davidson (HOG)
|
0.36
|
0.97
|
2.22
|
2.21
|
2.40
|
|
Peer Median
|
1.01
|
--
|
--
|
--
|
--
|
Short term debt to equity ratio
0.36
--
(Short term borrowings / Net worth)
|
Company Name
|
TTM
|
Dec-25
|
Dec-24
|
Dec-23
|
Dec-22
|
|---|---|---|---|---|---|
|
Harley-Davidson (HOG)
|
0.36
|
0.42
|
0.79
|
0.66
|
0.85
|
|
Peer Median
|
--
|
--
|
--
|
--
|
--
|
Current Ratio
1.90
Higher than Peers by 0.19
Current Assets / Current Liabilities and Provisions
|
Company Name
|
TTM
|
Dec-25
|
Dec-24
|
Dec-23
|
Dec-22
|
|---|---|---|---|---|---|
|
Harley-Davidson (HOG)
|
1.90
|
2.10
|
1.40
|
1.53
|
1.34
|
|
Peer Median
|
1.72
|
--
|
--
|
--
|
--
|
Quick Ratio
1.70
Higher than Peers by 0.52
(Current Assets - Inventory) / Current Liabilities and Provisions
|
Company Name
|
TTM
|
Dec-25
|
Dec-24
|
Dec-23
|
Dec-22
|
|---|---|---|---|---|---|
|
Harley-Davidson (HOG)
|
1.70
|
1.83
|
1.19
|
1.25
|
1.08
|
|
Peer Median
|
1.17
|
--
|
--
|
--
|
--
|
Interest Coverage
9.93
Higher than Peers by 4.64
Earning before interest and taxes (EBIT) / Interest Expenses
|
Company Name
|
TTM
|
Dec-25
|
Dec-24
|
Dec-23
|
Dec-22
|
|---|---|---|---|---|---|
|
Harley-Davidson (HOG)
|
9.93
|
14.72
|
17.82
|
29.16
|
30.81
|
|
Peer Median
|
5.29
|
--
|
--
|
--
|
--
|
Operating Efficiency
Debtors to sales
47.22
Higher than Peers by 38.99
Debtors outstanding / Net Sales * 100
|
Company Name
|
TTM
|
Dec-25
|
Dec-24
|
Dec-23
|
Dec-22
|
|---|---|---|---|---|---|
|
Harley-Davidson (HOG)
|
47.22
|
5.05
|
43.68
|
40.79
|
35.36
|
|
Peer Median
|
8.23
|
--
|
--
|
--
|
--
|
Asset Turnover
0.32
Lower than Peers by 0.16
Sales / Average Total Assets
|
Company Name
|
TTM
|
Dec-25
|
Dec-24
|
Dec-23
|
Dec-22
|
|---|---|---|---|---|---|
|
Harley-Davidson (HOG)
|
0.32
|
0.45
|
0.43
|
0.49
|
0.51
|
|
Peer Median
|
0.48
|
--
|
--
|
--
|
--
|
Receivable days
--
--
Average Debtors / Sales * 365
|
Company Name
|
TTM
|
Dec-25
|
Dec-24
|
Dec-23
|
Dec-22
|
|---|---|---|---|---|---|
|
Harley-Davidson (HOG)
|
--
|
101.72
|
163.61
|
138.17
|
116.86
|
|
Peer Median
|
--
|
--
|
--
|
--
|
--
|
Inventory Days
--
--
Average Inventory / Sales * 365
|
Company Name
|
TTM
|
Dec-25
|
Dec-24
|
Dec-23
|
Dec-22
|
|---|---|---|---|---|---|
|
Harley-Davidson (HOG)
|
--
|
86.42
|
90.60
|
93.99
|
83.91
|
|
Peer Median
|
--
|
--
|
--
|
--
|
--
|
Payable days
--
--
Average Creditors / Cost of goods sold * 365
|
Company Name
|
TTM
|
Dec-25
|
Dec-24
|
Dec-23
|
Dec-22
|
|---|---|---|---|---|---|
|
Harley-Davidson (HOG)
|
--
|
40.26
|
35.03
|
36.34
|
37.97
|
|
Peer Median
|
--
|
--
|
--
|
--
|
--
|
Cash Conversion Cycle
--
--
Receivable Days + Inventory Days - Payable Days
|
Company Name
|
TTM
|
Dec-25
|
Dec-24
|
Dec-23
|
Dec-22
|
|---|---|---|---|---|---|
|
Harley-Davidson (HOG)
|
--
|
147.88
|
219.18
|
195.82
|
162.79
|
|
Peer Median
|
--
|
--
|
--
|
--
|
--
|
Valuation
Price / Earnings
13.79
Lower than Peers by 320.07
Current share price divided by earning per share in the last twelve months
|
Company Name
|
TTM
|
Dec-25
|
Dec-24
|
Dec-23
|
Dec-22
|
|---|---|---|---|---|---|
|
Harley-Davidson (HOG)
|
13.79
|
6.91
|
8.35
|
7.38
|
8.36
|
|
Peer Median
|
333.86
|
--
|
--
|
--
|
--
|
Price / Book Value
0.87
Lower than Peers by 3.42
Current share price divided by book value per share in the latest financial year
|
Company Name
|
TTM
|
Dec-25
|
Dec-24
|
Dec-23
|
Dec-22
|
|---|---|---|---|---|---|
|
Harley-Davidson (HOG)
|
0.87
|
0.75
|
1.20
|
1.60
|
2.13
|
|
Peer Median
|
4.29
|
--
|
--
|
--
|
--
|
Dividend Yield
3.01
--
Dividend per share in the past twelve months divided by current share price
|
Company Name
|
TTM
|
Dec-25
|
Dec-24
|
Dec-23
|
Dec-22
|
|---|---|---|---|---|---|
|
Harley-Davidson (HOG)
|
3.01
|
--
|
--
|
--
|
--
|
|
Peer Median
|
--
|
--
|
--
|
--
|
--
|
EV/EBITDA
18.86
--
Enterprise Value (Current Market Capitalisation + Total Debt - Cash & Equivalents) / Earnings before interest, taxes, depreciation and taxes (EBITDA)
|
Company Name
|
TTM
|
Dec-25
|
Dec-24
|
Dec-23
|
Dec-22
|
|---|---|---|---|---|---|
|
Harley-Davidson (HOG)
|
18.86
|
3.47
|
21.27
|
10.30
|
10.52
|
|
Peer Median
|
--
|
--
|
--
|
--
|
--
|
Market Cap
2,584
Lower than Peers by 4,589
Current Share price multiplied by latest total number of shares outstanding
|
Company Name
|
TTM
|
Dec-25
|
Dec-24
|
Dec-23
|
Dec-22
|
|---|---|---|---|---|---|
|
Harley-Davidson (HOG)
|
2,584
|
--
|
--
|
--
|
--
|
|
Peer Median
|
7,173
|
--
|
--
|
--
|
--
|