Harley-Davidson Inc. (HOG)

$23.86

up-down-arrow $0.50 (2.14%)

As on 20-May-2026 13:44EDT

Market cap

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$2,652 Mln

Revenue (TTM)

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$4,317 Mln

P/E Ratio

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13.1

P/B Ratio

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0.9

Div. Yield

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2.8 %

Harley-Davidson (HOG) Share Price

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Stock Range

Today’s Range

Low: 22.83 High: 23.88

52 Week Range

Low: 17.09 High: 31.25

Liquidityliquidity High

Low Moderate High

Fundamentals

  • Net Profit (TTM)Net Profit (TTM) information

    $206 Mln

  • ROEROE information

    0.1 %

  • ROCEROCE information

    4.1 %

  • Industry P/EIndustry P/E information

    383.85

  • EV/EBITDAEV/EBITDA information

    5.8

  • Debt to EquityDebt to Equity information

    0

  • Book ValueBook Value information

    $--

  • EPSEPS information

    $1.8

  • Face valueFace value information

    --

  • Shares outstandingShares outstanding information

    105,268,302

10 Years Aggregate

CFO

$9,957.33 Mln

EBITDA

$9,481.81 Mln

Net Profit

$5,865.14 Mln

Performance

Company
YTD
1 Month
3 Months
1 Year
3 Years
5 Years
10 Years
Harley-Davidson (HOG)
16.4 1.6 17.7 -5.9 -9.8 -13.4 -5.9
BSE Sensex
-11.1 -4.0 -8.7 -8.2 6.9 8.6 11.5
S&P Small-Cap 600#
-5.8 -5.3 -13.7 -6.3 5.3 3.0 5.5
As on 20-May-2026  |  #As on 26-Oct-2023
Company
2025
2024
2023
2022
2021
2020
2019
Harley-Davidson (HOG)
-32.0 -18.1 -11.4 10.4 2.7 -1.3 9.0
S&P Small-Cap 600
4.0 7.0 13.9 -17.4 25.3 9.6 20.9
BSE Sensex
9.1 8.1 18.7 4.4 22.0 15.8 14.4

Essential Checks

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Is there a threat to the company's solvency?

Can creative accounting be detected through the financial numbers?

How did the company perform in the last one year?

Financials

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*All values are in ($ Mln)

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*All values are in ($ Mln)

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*All values are in ($ Mln)

Key Ratios

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5Y Avg -- 3Y Avg -- TTM --

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P/E Ratio

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P/B Ratio

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Earnings Yield (%)

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Earnings Yield (%) = EBIT / Enterprise value

PEG Ratio

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Price = Price / Earnings to growth ratio

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Peers

View Details
Company
Price ($) Market Cap ($ Mln) Revenue (TTM) Net Profit (TTM) OPM (%) ROE (%) P/E P/B
Harley-Davidson (HOG)
23.9 2,651.7 4,316.5 230.4 15.3 7.2 13.1 0.9
13.3 53,394.9 189,861.0 -6,105.0 1.8 -14.4 11.8 1.3
75.5 67,498.7 184,623.0 2,540.0 1.0 3.8 27.3 1.1
5.8 2,357.2 1,401.2 -3,360.2 -231.0 -175.1 -- 3.2
5.6 14,783.7 109,146.5 -8,241.8 0.0 -222.9 -- 24.0
2.6 222.8 4,283.5 -86.2 1.1 -9.1 -- 1.9
414.7 1,585,816.8 97,879.0 3,876.0 5.0 4.6 383.9 19.1
3.0 32.8 24.9 -63.3 -129.8 -217.4 -- 0.9
2.0 25.8 51.3 -20.1 -27.4 -79 -- 1.0
14.9 14,928.8 82,548.6 -102.8 -0.6 -0.3 -- 3.3

Shareholding Pattern

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About Harley-Davidson (HOG)

Harley-Davidson, Inc. manufactures and sells motorcycles in the United States and internationally. The company operates in three segments: Harley-Davidson Motor Company, LiveWire, and Harley-Davidson Financial Services. The Harley-Davidson Motor...  Company segment designs, manufactures, and sells motorcycles, including cruiser, trike, Grand American touring, standard, sportbike, adventure touring, and dual sport, as well as motorcycle parts, accessories, and apparel, as well as licenses its trademarks and related services. This segment sells its products to retail customers through a network of independent dealers, as well as e-commerce channels. The LiveWire segment sells electric motorcycles, balance bikes for kids, electric bikes, parts and accessories, apparel, and related parts and services. The Harley-Davidson Financial Services segment provides wholesale financing services, such as floorplan and open-account financing of motorcycles, and parts and accessories; and retail financing services, such as installment lending for the purchase of new and used Harley-Davidson motorcycles, as well as point-of-sale insurance and voluntary protection products. This segment also licenses third-party financial institutions that issue credit cards bearing the Harley-Davidson brand. Harley-Davidson, Inc. was founded in 1903 and is based in Milwaukee, Wisconsin. Address: 3700 West Juneau Avenue, Milwaukee, WI, United States, 53208  Read more

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FAQs for Harley-Davidson (HOG)

The share price of Harley-Davidson Inc (HOG) is $23.86 (NYSE) as of 20-May-2026 13:44 EDT. Harley-Davidson Inc (HOG) has given a return of -9.78% in the last 3 years.

The P/E ratio of Harley-Davidson Inc (HOG) is 13.05 times as on 18-May-2026, a 97 discount to its peers’ median range of 383.85 times.
The P/B ratio of Harley-Davidson Inc (HOG) is 0.87 times as on 18-May-2026, a 73 discount to its peers’ median range of 3.19 times.


PE & PB ratio at the end of financial year.


Year P/E Ratio P/B Ratio
2025
6.91
0.75
2024
8.35
1.20
2023
7.38
1.60
2022
8.36
2.13
2021
9.00
2.29

The 52-week high and low of Harley-Davidson Inc (HOG) are Rs 31.25 and Rs 17.09 as of 21-May-2026.

Harley-Davidson Inc (HOG) has a market capitalisation of $ 2,652 Mln as on 18-May-2026. As per SEBI classification, it is a Small Cap company.

Before investing in Harley-Davidson Inc (HOG), assess your goals, risk tolerance, and if the company aligns with your long-term plan. Carefully review its business model, financials, and valuation. Avoid making decisions based on tips or short-term trends.

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