Five factors to analyse a business

Analysing and assessing a company or an industry is always tricky. It takes hours of analysis to decide whether an industry or a company is attractive and doesn't have any weaknesses. But what if there are set parameters for you to compare and determine the attractiveness? One such model is Michael Porter's five forces. From strategic managers to investors, everyone uses this model to determine what position the company is in. It covers all kinds of industries and waters down various factors into five simple categories.

This article was originally published on June 30, 2022.