Automobile export kings

COVID has led to uneven growth across sectors and economies. At the start of 2021, with the resumption of economic activities, India was thought to have won over COVID. However, the second wave of the virus has again slowed down the economic wheels. Given such an uncertain scenario, companies having exposure to the export markets have benefitted more than those dealing only in the Indian market. And the reason is obvious. Export-heavy companies have managed to earn more revenues from international markets even when their domestic revenues have suffered because of the lockdown, falling growth and other such factors. The importance of export Opting for the export route is not a cakewalk. A company first needs to understand consumer insights of each export market well and then it needs to produce quality products at such costs that can justify over