
Investors who have come to the market in the last 10 years have only seen it go up. And yet, many of them do not think about the long-term demand for a company's products and its impact on stock returns. The world's greatest investor Warren Buffett's approach to investing essentially involves taking a long hard look at where a company will be five to 10 years from today. Here, we tell you how you can improve your stock returns if you follow Buffett. Buffett gives a lot of weight to whether a business is stable and has been successfully doing the same thing for decades. His rationale is that such businesses develop a franchise over decades of operations. He explains, "The best business returns are usually achieved by companies that are doin
This article was originally published on May 12, 2020.



