Finding value in FMCGs

Gillette India trades at a P/E multiple of over 90. This means that if Gillette's earnings remain constant, an investor in Gillette can expect to recover his capital in little less than a century. As alarming as it may sound, Gillette India is not an exception. Several blue-chip FMCG companies trade at eye-popping valuations, such as Emami and P&G at 80, Britannia at 75, Nestle and Hindustan Unilever at 70.