The Reserve Bank of India's Financial Stability Report of December 2014 highlighted that services, media and entertainment, and manufacturing were the top three sectors where promoters have pledged a large portion of their shares with lending institutions. Pledging of shares is considered the easiest way to raise money. Promoters pledge their shares for a variety of reasons: for daily capital needs and operational work, to raise funds for an acquisition, to pay off debt or simply to cash in on the rise in share prices.