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Summary: Seven listed AMCs together run Rs 51 lakh crore, and Value Research's fund ratings turn out to predict market-share shifts about a year ahead. This cover story compares all seven on that lens, stress-tests them against a 25 per cent market fall and explains why fee cuts have somehow made the industry richer.
Summary: Seven listed AMCs together run Rs 51 lakh crore, and Value Research's fund ratings turn out to predict market-share shifts about a year ahead. This cover story compares all seven on that lens, stress-tests them against a 25 per cent market fall and explains why fee cuts have somehow made the industry richer. Seven asset management companies are now listed, three of them in the last year. They run Rs 51 lakh crore, 62 per cent of all the money Indians hold in mutual funds. The regulator has cut their fees four times. Their profits have doubled. Value Research has rated their funds since 1993. Those ratings move about a year ahead of the market share. The toll booth An asset management company (AMC) is a toll booth on the road from a household’s bank account to the stock market. It collects a small charge on every rupee, every day the money stays invested. Most of that charge goes to the distributor. What is left after costs is profit. The business owns no factory, carries no inventory, runs no loan book and raises no capital. India has Rs 86 lakh crore invested in mutual funds, a fifth of its GDP. Five years ago it was Rs 31 lakh crore. Systematic investment plans (SIPs), the monthly instalments households set up and forget, bring in Rs 31,800 crore a month. Equity funds have taken in more money than they have lost for 61 months straight. There are 6.2 crore unique investors. The seven listed houses, SBI, ICICI Prudential, HDFC, Nippon India, Aditya Birla Sun Life, UTI and Canara Robeco, run Rs 51 lakh crore of the total. SEBI decides what a fund can charge you each year. It has lowered that limit four times. In 2009, it stopped funds charging you on the way in. In 2013, it made every fund offer a cheaper version that pays no agent. In 2018, it cut the yearly limit. In April 2026, it cut the limit again. Each time, the market expected fund houses to earn less. They earned more. The seven now earn 44 paise a year on every Rs 100 they manage, down from 48 paise in FY22. In the trade, that is 44 basis points, down from 48. Over the same four years, their assets grew 2.5 times. Their net profit more than doubled, from Rs 5,940 crore to Rs 12,403 crore. Three things explain that. The business needs no capital, so every extra rupee of assets adds revenue at almost no cost. Its costs are people and technology, which grow far slower than assets. The largest houses spend about 20 paise of every rupee of revenue running the firm. And the distributor, not the fund house, absorbs most of each fee cut. After April 2026, every management told analysts margins had not changed. Which of the seven is the better business? The evidence is the Value Research rating of every open-ended scheme these houses run, month by month, since 2017. How an AMC makes money, and who pays when SEBI cuts Start with one rupee of the expense ratio, the yearly charge a fund deducts from your investment. SEBI caps that charge, and the cap falls as the fund grows. The fund first pays its distributor a trail commission every year your money stays invested. What remains is the AMC’s management fee. Out of that, the AMC pays its people, its technology, its registrar and its offices. The rest is profit. What the house keeps depends on what it manages. Four of the seven told analysts their figures, set out on the following page. Canara Robeco keeps only 39 to 40 basis points on equity. It is the smallest house, and it pays its distributors a larger share. The mix determines what a house earns on its whole book. HDFC holds the most active equity of the large houses and earned 46 basis points in FY26. SBI keeps a third of its book in passive funds and earned 36 basis points. UTI earned 45 on the strength of its equity fee, yet posted the lowest margin of the seven. Its costs have not fallen with its active book. A third of Nippon’s and SBI’s assets, and nearly half of UTI’s, sit in products that earn a tenth of what active equity earns. Now put April 2026 into the same rupee. SEBI replaced the total expense ratio with a base expense ratio and removed the five basis points funds could charge towards exit loads. Every listed house told analysts its margins were untouched. SBI explained why. For 70 to 80 per cent of its business, the distributor’s commission is a fixed percentage of the expense ratio. Cut the ratio and the commission falls with it. That is why four rounds of fee cuts have come with rising AMC profits. It is also the risk. A cut aimed at what the AMC itself keeps cannot be passed on. One distortion has to be stripped out. Aditya Birla Sun Life runs a Rs 1.9 lakh crore mandate for the Employees’ Provident Fund Organisation. It more than doubles the house’s headline assets and earns close to nothing. EPFO’s ETF money is also why SBI, UTI and Nippon carry such large passive books. This story counts mutual fund assets only, and separates active from passive within them. Every number in the tables that follow is money the AMC earns a fee on. Three numbers tell you most of what you need: how much of the book sits in active equity and hybrid funds, what the house earns as operating profit, in basis points of assets nd whether its share of new money is larger or smaller than its share of existing assets. Return on equity, the number brokers lead with, is not one of them. ICICI Prudential reports 90 per cent, while SBI and UTI report 55 per cent and 25 per cent, respectively. That spread measures how much cash each keeps on its balance sheet, not how good the business is. The Value Research lens: Do fund ratings lead share? Every fund house says performance drives flows. None can publish the proof. The proof needs independent ratings of every rival’s funds, on the same scale, going back years. Value Research has them. For each of the seven houses, we took every open-ended equity and equity-oriented hybrid scheme, its star rating and assets at the end of every March from 2021 to 2026. Then we asked one question: Does the fund’s quality at the start of a year tell you if an AMC will gain or lose share over the next 12 months? Ho
This article was originally published on October 01, 2026.