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Gold is sparkling again. Prices have surged to all-time highs. On April 17, 2025, gold hit a new lifetime high, stirring renewed investor interest. As headlines scream "safe haven," it's only natural to wonder—should you add gold to your portfolio? But before you rush to buy, it's worth remembering: gold isn't just an asset; it's an idea. And how you view that idea can make all the difference. Why is gold on fire Several factors have lined up to push gold higher: Trade tariffs and economic policies: The imposition of substantial tariffs by the US has led to concerns over economic growth and inflation. Federal Reserve Chair Jerome Powell warned that these tariffs could significantly impact the economy, prompting investors to seek refuge in gold. Central bank purchases: Central banks worldwide have significantly increased their gold reserves. In 2024, global central bank gold purch
This article was originally published on April 18, 2025.






