Footsteps to failure

It's wise to learn from our mistakes, but it's even wiser to learn from the mistakes of others. This principle has guided our exploration into the collapse of an ambitious sportswear venture. We delved into Prashant Desai's book, 'The Biography of a Failed Venture', to uncover lessons from his failed footwear startup, D:FY.

This article was originally published on June 01, 2024.