NJ Momentum Fund and NJ Value Fund: How each works

NJ Asset Management has launched two new funds with opposite strategies, the NJ Momentum Fund and the NJ Value Fund, both open from July 10 - 24, 2026. One buys the stocks that are already winning. The other buys the ones the market has given up on. 

In this interview, Nirmay Choksi, Executive Director - Research at NJ Asset Management, explains how each fund works, why both apply a quality filter before anything else, and how each strategy behaves in a crash. He also addresses the cold stretches every factor must survive, why the firm argues for diversifying across factors rather than timing them, what investors are paying active fees for when a passive index runs close behind, and who should avoid each fund. The conversation does not skip the hard questions on drawdowns, value traps and the timing of a value launch after one of the factor's best runs in years.