In Focus: Sun Rise

The media and entertainment sector has seen a lot of action in the past couple of years but the only two listed companies that have managed to see their market capitalisation grow to qualify for a large cap tag have been ZEE Entertainment and Sun TV. The company has a network that spreads across 20 channels in four languages (Tamil, Malayalam, Kannada and Telugu), two daily newspapers, four magazines and 44 FM Radio licenses of which, (only seven are currently operational). The company has managed to effectively leverage on its size and popularity to get the maximum out of content providers by passing on programming risks to producers through a uniq

This article was originally published on April 01, 2007.