Difficult, yet easy

Our cover story of 'Mutual Fund Insight' June 2023 issue is quite a brave one, not just for the strong opinions it offers but also for the sharp reaction from our readers that it risks. It is a simple fact of human behaviour that people do not like being told they are wrong, which is what, in a somewhat indirect way, our cover story does. In the past twenty years, across the different websites and magazines published by Value Research, I have noticed that articles with a negative tone tend not to be well-received. You might wonder what constitutes a 'negative' article. As I said, a prime example is this issue's cover story. A negative article or analysis focuses on the pitfalls of saving or investing, outlining what to avoid. In contrast, a positive article highlights the benefits and offers guidance on what actions to take. Positive articles focus on generating profits, while negative ones emp