Good thoughts about investing

Investments should be chosen on tangible, measurable parameters that can be quantified. Suppose there is one mutual fund which says that it will invest only in companies that have had profit growth for five years. There's another one which says that it will invest only in companies that have had profit growth for five years and whose board members think good thoughts every morning about how to make the world a better place. Which one would you invest in? To anyone who knows how the world works, the second one sounds like a joke, yet it's pretty much what ESG is. In India, there will be lots of ESG mutual funds in the months and years to come, and this is something that investors need to be wary of. I'm not being cynical but merely a realist here. There