January 2013 - The birth of Direct plans

The dawn of 2013 witnessed a landmark reform in the history of Indian mutual funds. On market regulator SEBI's prerogative, mutual funds introduced the Direct plans of all their open-end schemes from 1 January 2013. It was a gamechanger for thoughtful investors such as the subscribers of Value Research Premium. Investors could now invest in mutual funds without availing the services of a distributor and therefore save on the cost of their commissions. Earlier, even if an investor invested directly with a mutual fund by logging on to their website

This article was originally published on January 12, 2022.