Low drama, high impact

In the mass media, it's an age of hyperbole, exaggeration and bombast. If we at Value Research also believed in the current style of headlines, then the cover story of the October 2021 issue of Mutual Fund Insight would probably be 'Supercharge your investments with these four secrets!' Instead, we are going with something mundane like 'Four money fixes you must not postpone'. There's no drama in the headline; it's dull. However, it has one big advantage over the shouting-from-rooftops style - it is accurate, and it's useful. It describes exactly what the story contains and what you should do. I firmly believe that this simple reality-based style is better, whether it's ideas or just information. The reason why I'm saying all this is not just as a criticism of how the mass media presents what it has to sa