The power of simple ideas

SIP is a very simple idea. Basically, instead of investing at one go, just keep investing regularly. If you do that, you will get a better average price because you will avoid investing all your money at high NAVs. That's it. SWP, the opposite of SIP, is also a simple idea - just as simple. Basically, instead of redeeming at one go, just redeem regularly for a certain period. If you do that, you will get a better average price because you will avoid redeeming your money at low NAVs. That's it. I didn't have to do any verbal gymnastics to write the two descriptions above as the exact complements of each other. It happened naturally because that's the reality. SIPs and SWPs match perfectly, one for making investments and the other for redeeming investments. And yet the puzzle is that SIP