
In theory, buying low and selling high appears to be a promising way to make money in the stock market. But in practice, it's very difficult, if not impossible. That's because a stock can keep falling even after you think it has hit rock bottom. There are many stocks that have fooled investors this way. Many of these were once big, well-known companies. When their stocks started to fall and touch newer lows, investors naturally got interested. Only they never bounced back. On the contrary, they fell even more, destroying the wealth of their investors. Such stocks are often categorised as value





