
The strong show by domestic equity markets has brought droves of retail investors to the mutual fund mart. Many retail investors have started taking baby steps, with monthly systematic investment plans. As a result, relatively new retail equity assets have shot to 10-year highs, shows AMFI data. By relatively new retail equity assets, we mean such assets aged between 0-12 months. With such investors having not experienced any sustained market correction, it is important for the fund industry that these new investors stay put for a long time. A rising tide lifts all boats Ever since 2014, domestic equities have been on a roll. Out of the past five years the markets have clocked double digits growth in four of these. As a result demand for mutual funds