Buy only the biscuits

The biscuits industry in India is largely dotted by the unorganised sector. Organised manufacturers have only 29 per cent of the market to themselves. This makes organised biscuit manufacturers a rare breed. Today, there are three large players in the industry: Parle, Britannia and ITC. Of these, Britannia (estimated market share of 34 per cent) is the only listed pure-play you can bet on if you believe people will continue to have their chai-biscut for a long time to come. It's no surprise then that Britannia is a huge favourite with the market amongst FMCG companies. Here are some reasons for the development. Pot