Inspired with Saurabh Mukherjea's latest book The Unusual Billionaires, we set out to search for the companies that stand out on the basis of the twin filters of revenue growth of at least 10 per cent and a minimum return on capital employed (ROCE) of 15 per cent every year for the last decade. How tough are these requirements really? Take a look at the ten largest listed non-finance companies that clear the 15 per cent ROCE criterion. TCS ITC Infosys Coal India HUL Sun Pharma Wipro HCL Tech Asian Paints Hindustan Zinc Not even one of them has been able to grow revenues by 10 per cent each year in the last ten years. Names like Infosys, TCS, Sun Pharm