The shortest night in the world...

Here are some of the most common beliefs that people seem to have about the Reliance Jio services. 1. Jio is competing on price 2. Jio is charging very little for its services so it's probably in 'startup' mode--make losses to acquire customers 3. There's a price war coming and mobile data bills will get smaller and smaller 4. Reliance is giving great deals for its customers and this proves that it has suddenly transformed into a company that believes in being sweet to its customers. It so happens that they are all dead wrong. The reality is the exact opposite. And that's a public relations masterstroke from the Big Ambani. But first, let's explain the title of this analysis. Most people are amazed, stunned and overwhelmed that Jio's services are absolutely free during the night. However, the fine print on its website says that this 'night' will last for only three hours, that is, 2 am to 5 am! Check out here, but you'll have to look very careful