Home sweet home

Roti, kapda aur makaan are the bare necessities for us humans. The fact that no matter where the economy goes, these three essentials will be required is a no-brainer. Housing is one of the most scalable businesses. It is going to grow with population growth, urbanisation, rising income levels in rural India and an increase in the number of nuclear families. Here are the best players in their fields which are going to be benefited. Ashiana Housing Real-estate companies have created a bad name for themselves due to their fragility and delays in projects. But Ashiana Housing has been able to stand out. Ashiana does not play on land bank and has avoided operating in tier-I cities. The company operates in tier-II and tier-III cities, where it has benefited from price rise. Ashiana has also avoided the premium-housing segment and is instead focused on budget housing, where the demand is still intact. Ashiana has developed trust with time. It fulfils the very b