Painting the town red

While a number of international players, like Akzo Nobel, Sherwin-Williams and BASF, found it difficult to grow their market shares in India, Asian Paints has remained the undisputed market leader. A number of international players have tried their hand and luck in the lucrative decorative-paint market that is India. None has, however, managed to dislocate Asian Paints from its position of industry leader. Many of these entrants included global majors like Akzo Nobel, PPG Industries, Sherwin-Williams, Axalta and BASF - all much larger than Asian Paints. The above brands, for instance, are the top five global paint companies. While none has managed to take market share away from Asi

This article was originally published on November 30, 2015.