The cable specialist

The situation Suprajit is the country's largest manufacturer of mechanical cables used in automobiles. It has a 65 per cent market share in two-wheelers and 25 per cent in four-wheelers. It has an estimated 80 per cent market share with Bajaj, Hero and Suzuki, and it supplies 100 per cent of cable requirements for TVS and Yamaha. Suprajit's dependence on the auto sector means that its fortunes are interlinked with those of the auto sector. Also, the company had been, for a long time, a single-product company. What's changed? Suprajit is transitioning from a single-product company that manufactured only cables and supplied primarily to a single OEM (TVS) to a multi-produ

This article was originally published on September 14, 2015.