Aaj Tak Rules

Did you know that TV Today garners 10.9 per cent of all TV news advertisements? Amazing fact, isn't it? Yes, Aaj Tak is still that popular. TV Today operates four news channels - Aaj Tak, Headlines Today, Delhi Aaj Tak and Tez, the biggest of which is Aaj Tak, which garners a viewership of 18.5 per cent in the Hindi news segment. Profitability. With a high viewership share, TV Today has pricing power to its advantage. It can get away with price hikes. Higher ad demand has seen the company increase its ad inventory from 16 minutes to 18 minutes

This article was originally published on May 11, 2015.