First Launch Winner

Remember the TV advertisements of Pinkoo gripe water? Launched in 1979, Pinkoo was Ajanta Pharma's first OTC (over-the-counter) product. For the next two decades, Ajanta sold OTC products and forayed into institutional sales (government contracts). Then in 2004, it shifted to branded formulations, homing in on CVS, ophthalmic and derma therapies. As of FY14, Ajanta has launched 48 products in dermatology, 54 in ophthalmic and 27 in cardiovascular system. Here is what will drive Ajanta's fortunes ahead. No US dependency. Unlike many other domestic pharma companies, Ajanta's exports (two-thirds of total sal

This article was originally published on January 01, 2015.