Sowing a success story

After its humble beginning in 1976 when it started off with seed production of public bred varieties of corn, pearl, millet and rice, Kaveri Seed Company's (KSC) growth chart has always looked northwards. The intervening period also saw KSC taking up product distribution for a leading MNC and converted itself into a public entity in 2006 and today it operates in two major segments-- seed division and micro nutrients division. The seed division includes field crops and vegetables while the micro nutrients division provides micro-nutrients and organic bio-pesticides and fungicides. Industry overview India is world's second-largest food producer. About 65 per cent of the Indian population still relies on agriculture and the sector contributes around 16 per cent to the GDP and 10 per cent to exports. Seeds account for 25 per cent of the cost and make up as the most important component affecting the agricultural output. The Indian seed market is the fifth-largest in the world at $2 billion and expected to grow at 12-15 per cent annually. Private sector seed companies account for 70 per cent in terms of market turnover. Strengths Kaveri Seed has an experience of nearly four decades in the production of quality seeds. It is among India's largest producer o

This article was originally published on May 22, 2013.