
Summary: Every crisis feels like the one that's finally different. It almost never is. Here's the framework for when headlines are screaming and your instincts are telling you to do exactly the wrong thing. February 24, 2022. Russia invades Ukraine. Markets fall 5 per cent in a day. Rahul, a disciplined investor, watches his portfolio show a Rs 12 lakh loss. Messages flood in: “Sell everything”, “Move to cash”, “World War 3 is starting” His brother-in-law sells half his equity holdings and urges him to follow. It feels different this time—a geopolitical shock, not a routine market correction. Rahul instead checks his allocation and rebalances to the target allocation. Eighteen months later, his portfolio is up over 25 per cent. His brother-in-law is still sitting in cash, waiting for “clarity.” The headlines kept screaming. The disciplined portfolio stopped listening. The illusion of ‘this time is different’ Every geopolitical crisis feels uniquely terrifying when we are living through it. Yet market history shows they rarely damage long-term returns. Markets recovered far faster than the fear suggested. Each crisis felt existential in real time, but ended up being a temporary speed breaker, as illustrated in the timeline mapped below. No






