Sitting Pretty

Established in 1974, Emami is a leading manufacturer of consumer goods and the flagship company of Kolkata-based Emami Group. The company is into manufacturing and marketing of beauty, healthcare and personal care products. It has around 300 products in its portfolio under the brand names of Emami, Himani and Zandu. The fact that the company has been in this business for almost four decades has resulted in a strong and wide network across the country - with five lakh retail outlets and 3,200 distribution channels. Industry overview The Indian FMCG market is the fourth-largest sector in the economy with a market size of around Rs 1,80,000 crore and is expected to grow 3.6 times by 2020. Some of the main players are Hindustan Unilever, ITC, P&G, Marico, Dabur, Britannia, Emami, etc. The top-10 companies in the FMCG sector have seen an average growth of around 16-21 per cent in the past 5 years owing to the expansion of distribution networks, percentage of young population and penetration in the rural market. The sector itself has seen a balanced growth irrespective of economic slowdowns. Strengths A well-diversified portfolio ensures stable growth for the company as no single product contributes more than 20 per cent to revenues. Thrust on Ayurvedic and natural products ensur

This article was originally published on April 16, 2013.