When it comes to funds, fit beats fame

Finfluencers have begun dropping their “Top 10 funds for 2026.” The same names that ruled 2025 — now repackaged as your next big bet. But past glory is only half the story. A fund that did well last year may not be right for you. Because “best” is about returns. “Right” is about you — your goals, your time frame, your nerves. Two investors can buy the same fund and live through completely different stories. If you already have Rs 5 crore invested, another Rs 50,000 doesn’t shake you. If it’s your first SIP, every dip feels like a personal insult. Many investors today expect the market to behave like a f

This article was originally published on November 10, 2025.