Fulfilling Nutri Needs

Glaxosmithkline Consumer Healthcare (GSKCH), in which the UK parent, GlaxoSmithKline, owns 43.16 per cent stake, is India’s leading health food drinks (HFD) manufacturer. In recent years the company has entered into non-malted food drink category with Foodles in instant noodles, Horlicks Nutribar in multi cereal bar and Lucozade as isotonic sports drink. Around 92 per cent of its revenue is derived domestically and the balance 8 per cent is contributed through exports. Out of that 92 per cent, a major chunk comes from the south region (46 per cent), next comes east with 36 per cent and the northern and western regions contribute 6 per cent and 4 per cent respectively. GSKCH has manufacturing facilities in Nabha (Punjab), Rajamundry (Andhra Pradesh) and Sonepat in Haryana. b>Strengths The HFD category contributes around 94 per cent to the company’s revenue. This category has two variants: white with a dominant share of nearly 75 per cent and brown with around 25 per cent market share. GSKCH dominates the domestic HFD segment with brands such as Horlics, Boost, Maltova and Viva which collectively command around 70 per cent market share. It has a near monopoly in white HFD with its Horlicks brand comman

This article was originally published on June 20, 2012.