Process + Action = Results

By its very nature, equity investing attracts optimistic people. Often, they are not just ordinarily optimistic but wildly optimistic. No one becomes an equity investor to lose less money. Equity investing attracts maximisers. They are not interested in modest success. Instead, they are driven by the desire to achieve extraordinary returns and outperform the market. This combination of unbridled optimism and the pursuit of maximum gains can lead investors to take on more risk than they can handle. They may overlook potential pitfalls and downplay the possibility of losses, focusing solely on the potential upside. However, that's where investors begin. Sooner rather than later, life and the markets teach them a lesson, and the wild optimism of the beginner investor somewhat moderates. Good returns, but tempered with moderati