Moneywise

A Matter Of Customer Satisfaction

If every passenger on Kingfisher Red had wanted to travel by the airline again, then its prospects would be far better.

Last week, Kingisher’s boss Vijay Mallya announced that the airlines would get out of the low-cost business and focus on the premium flyers. He also said other things that were as optimistic as CEOs’ public statements tend to be. The equity markets’ response was to drag the airline’s price even lower than it was. If you were to do some googling to find out what’s wrong with Kingfisher, you would find a lot of

This article was originally published on October 05, 2011.


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