Peninsula Land Ltd. is an Ashok Piramal group company. This real estate company has significant presence in varied asset classes. It is known for its concept-based architecture in the commercial, retail and residential sectors. The company has shopping malls under the Crossroads brand, commercial complexes and IT parks under the Peninsula brand, and luxury residential condominiums under the Ashok brand. Some of the major projects carried out by the company so far include Crossroads, CR2, Peninsula Corporate Park, Peninsula Technopark, Peninsula Business Park, Ashok Towers and Ashok Gardens. Peninsula’s other ventures include Peninsula Realty Fund, a real estate-focused venture capital fund, and Peninsula Facility, which provides building management solutions to corporate, retail and residential complexes. Strengths Strong player. Peninsula Land is a strong player in Mumbai. It is expanding its urban development portfolio and consolidating its presence in Greater Mumbai and suburbs of the city. Diversifying its business. It has been a Mumbai-focused real-estate development company with a significant presence in the upscale South Mumbai market. However, of late it has moved into other cities like Nashik, Pune, Goa and Hyderabad. The company has also diversified into other real-estate segments such as special economic zones (SEZs), IT parks, and townships. Sound business strategy. In the residential segment, Peninsula Land’s strategy has primarily been to go for outright sale. On the other hand, it has a flexible approach in the commercial segment where it chooses either to sell or to lease, depending on the market outlook. Moreover, it undertakes sma