Can this jewellery seller recover its lost sheen?

The company

Vaibhav Global is a multinational e-retailer and fashion jewellery & lifestyle accessory maker. It sells through its home shopping channels: Shop LC (US) and TJC (UK).

Through the years

Once a traditional jewellery retailer, the company saw a 33% annual revenue drop in two years after the 2008 financial crisis.

The rise

Seeing the fall, the company shifted to selling $20-$30 artificial jewellery in the US and UK. This strategic move grew revenue by 40% annually from 2010 to 2014.

The fall

Since FY14, hindered by competition and changing industry dynamics, Vaibhav Global’s revenue grew only 8% and profits fell 4% annually over the last nine years.

Revival strategies

To combat stagnation, the company expanded into Germany, introduced lifestyle products, and also collaborated with third-party players.

Will Vaibhav Global grow?

Read the full story and learn the management's perspective on growth in our latest article: