Recently, Route Mobile, an Indian CPaaS platform, was acquired by Proximus Group, a Belgian network and communication service provider, for Rs 5,924 crore.

Yes. This deal is set to be a win-win situation for both entities. Here’s why.

Earlier, Route had tried to enter the US but failed due to intense competition. But now, it can do so easily, thanks to Proximus’s US-based subsidiary, Telesign.

Route can leverage Telesign’s digital identity technology and wide customer base to make inroads in the US, helping achieve its target revenue of $1 billion, set for FY28, faster.

With this acquisition, Proximus can gain entry into high-growth markets such as India. Further, it can consolidate its share in the CPaaS sector, where it ranks third globally.

While the deal stands to benefit both companies, only time will tell whether the expected benefits from the acquisition materialise.