Published: 05th Aug 2024
By: Value Research
FirstCry, owned by Brainbees Solutions, is India’s largest multi-channel retail platform (by gross merchandise value) that primarily sells child care products like clothing, toys, diapers, skincare & baby food etc.
Total IPO size (Rs cr) 4,194 Offer for sale (Rs cr) 2,528 Fresh issue (Rs cr) 1,666 Price band (Rs) 440 - 465 Subscription dates August 6 to August 8, 2024 Purpose of issue To fund capital expenditure and working capital requirements
M-cap (Rs cr) 24,142 Net worth (Rs cr) 4,837 Promoter holding (%) - Price/earnings ratio (P/E) - Price/book ratio (P/B) 5
Key financials 2Y growth pa (%) FY24 FY23 FY22 Revenue (Rs cr) 64.3 6481 5633 2401 EBIT (Rs cr) - -300 -612 -129 PAT (Rs cr) - -274 -441 -72 Net worth (Rs cr) 3171 3456 3528 Total Debt 1423 899 409
PAT is profit after tax EBIT is earnings before interest and tax
3Y average FY24 FY23 FY22 ROE (%) -7.6 -8.3 -12.6 -2 ROCE (%) -7 -5.8 -12.5 -2.7 EBIT margin (%) -7 -4.6 -10.9 -5.4 Debt-to-equity 0.4 0.3 0.1Ratios
ROE is return on equity ROCE is return on capital employed
With a strong brand recall and a solid rapport with parents (customers), the company has cornered the highest market share of 16-17% in the organised child care retail market.
It touts a robust & integrated supply chain of 80 warehouses, 567 distributors and over 1,312 sub-distributors that enable same day deliveries in 45 cities and next-day deliveries in 1,043 cities.
High goodwill and a streak of losses has plagued the company. Why? Rapid inorganic growth. Read about its weaknesses and risks in our full story. Click the link below.