Credo Brands IPO: The Good and The Bad

About the company

Incorporated in 1998, Credo Brands Marketing retails casual clothing for men under its flagship brand 'Mufti.'

IPO details

Post IPO

Key Financials

Key ratios

The positives

Strong distribution network: As of September 30, 2023, it had 1,807 retail touchpoints.

The negatives

Brick-and-mortar stores account for a significant portion of its revenue. In FY23, only 5.1 per cent of the revenue came from online distribution channels.

The negatives

Lack of exclusivity agreements with manufacturers. It outsources its manufacturing but does not have exclusive agreements with the manufacturers.

Risk report

Are Credo Brands' earnings before tax more than Rs 50 crore in the last 12 months? Yes, the company's earnings before tax was Rs 104 crore as of March 31, 2023.

To read the complete risk report, visit vro.in